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Profile organization website to showcase innovations and attract new partners
Howest Applied Science Bruges
My role
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UX/UI Design
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UX research
Tools
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Figma
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Adobe XD
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Miro
When
February - June 2021
About them
The Security and Privacy Research group is part of Howest, entrepreneurial University of Applied Sciences in Belgium. They have collaborations to research and train local and international companies, institutions, and governments. This research group is active in four domains: cybersecurity, blockchain, innovative web platforms, and artificial intelligence.
Goals
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To attract potentials partners, potential students to study or to do an internship
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To get more subscribers on their newsletters
To inform students about job vacancies and internships
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To have a professional website that:
To showcase their projects as portfolio
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To build the credibility and trust of potential students and partners
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To get more customers using services from the research team
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To highlight their expertise in blockchain and metaverse
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To inform students and potential students about the latest news and events
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Target users
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People who work for the government
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Professionals who are looking for partnership
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Professionals who are looking for jobs in the field
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Students who are looking for an internship
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Professionals who are interested in the technology field, especially blockchain and AI
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Business owners who want to use your services
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Professional/ students who are looking for inspiration in the field.
Competitive research
I analyzed several education organization websites to get inspirations of contents and features they have, how they showcase their expertise in similar fields of technology.
Users personas
​Based on the target users and user research, I create several fiction users:
Alex​
45 years old
Government employee in city hall (administrative) in Bruges
Pain points:
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​Struggling to maintain and secure the records of citizens' identities
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Limited understanding of blockchain and how it can be applied to solve this problem
Needs:
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Informative articles and case studies that showcase successful cases of government use of blockchain and metaverse technology
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Get access and advice from blockchain experts to help him understand the fundamentals of blockchain and how to apply it to the
Goals:
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To gain a better understanding of how blockchain technology can improve government services and processes.
Shania
30 years old
developer and student majoring IT
Pain points:
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​Limited job opportunities in the blockchain and metaverse industries
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High competition for available roles
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Lack of knowledge about industry-specific skills and knowledge.
Needs:
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Access to job listings, educational resources, and professional networking opportunities.
Goals:
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To find a job that allows her to work and collaborate with other professionals in the industry.
Martha
40 years old
business owner of retail handcraft
Pain points:
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Has limited understanding of how blockchain technology works and is uncertain about how to implement it in her business.
Needs:
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Informative articles and case studies that showcase successful cases of blockchain applied in business
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Get access and advice from blockchain experts for her particular business
Goals:
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To know potential use cases of blockchain that can help improve her company's operations and customer experience.
User flow​
Users: government employee
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To find successful blockchain projects articles or case study for government or administrative
open the website
click "Case studies" or "Works" section on the menu
filter the case studies based on "goverment" or "administrative"
filter the case studies based on "goverment" or "administrative"
open it to read the full article
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To contact the blockchain experts
open the website
click "Contacts us"
click "Our team"
send email
send email to one of the team members
Site map
Wireframes
Solutions
Modern and minimalist
Reflects the technology industry and the organization's value.
Testimonials
Testimonies from former partners can help build trust and demonstrate the organisation's expertise.
Job vacancy
To inform students and potential employees about job vacancies in Howest Applied Science
Event updates
To keep users engaged and informed about the organisation's latest news and events.
Contacts
The links to social media and email address can help users to stay updated on the organisation's activities.
Branding
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Professional
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Helpful
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Innovative
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Modern
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To show that this website is part of Howest University, I choose thecolor palette for this website the same as Howest's color palette: blue, white, grey, black.
Portfolio showcase
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Highlight the team expertise
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Showcase successful projects concisely and clearly, including challenges and solutions.
This can build trust and attract potential partners to collaborate with the organisation.
Clear hierarchy in typography
To help users navigate easily and quickly and find what they are looking for.
Team introduction
To show credibility of the team. Show it with good-quality photos.
Partner Showcase
To build trust and credibility that big companies collaborated with the organisation.
What I learn
​💡 Be more confident in explaining my design decision
Since it's my first UX/UI project, I sometimes felt uncomfortable facing other ideas from other team members. However, I learned to listen, understand others' perspectives, and appreciate feedback.
💡 Read Articulate Your Design Decision book
To handle disagreements better, I read Articulate Your Design Decision book. Now, I confidently consider ideas, politely explain why some ideas won't work, and suggest improvements. Clear respectful communication is the key.